Watch human-interest short documentary films while enjoying a chilled drink followed by a yarn, Wednesday afternoons.
Watch films featuring inspiring everyday heroes from around the world.
Space is limited so don't leave it till the last minute, book your seat today!
Every week we'll show three short films from a given category and have speakers from related charities, NGOs, community groups, or sometimes government departments speak about their work within that category.
Published on December 18, 2020 by Daniel Schepis, Senior Lecturer at The University of Western Australia: via Linkedin Post
In November I had the pleasure of facilitating a panel discussion on the role of networks in commercialisation for the Commercialisation Studies Centre. There were a number of fascinating insights from the distinguished panel of Samantha Tough, Peter Rossdeutscher and Brodie McCulloch, who brought diverse perspectives of the innovation and commercialisation process. A recording is available below and I have also summarised a few key takeaways.
The webinar was framed around a theoretical discussion of Relational Proximity, an emerging perspective useful for understanding the shared characteristics which support collaboration in networks. The underlying logic of proximity suggests there is optimal closeness between firms across five dimensions:
• physical • social • cognitive • organisational • institutional
My recently published study identified how specific activities such as hackathons and living labs increase proximity across these different dimensions and can be critical to start-ups forming relationships in new markets. This empirical evidence resonated with the experiences of the panellists, who were able to share their own examples in various commercialisation contexts:
Samantha emphasised the two critical facets to commercialisation are finding the right partners and receiving advice on the most appropriate funding/structure, none of which can be ‘done in a vacuum’.
Similarly, Peter framed commercialisation as ‘very much a team sport’, requiring social capital investments built over time (and over coffee) which then provide the introductions needed to advance projects.
Reflecting on the state of the Western Australian ecosystem, Samantha proposed that the small size and isolation of W.A created opportunities for pilot testing innovation relative to larger, more competitive markets. This aligned Peter’s suggestion that demand must be amalgamated across industries within W.A to gain enough traction.
There was unanimous agreement about the positive trajectory of the entrepreneurial ecosystem in W.A, with Brodie identifying several activities such as weekly meetups and new co-working spaces, which have helped to increase density and improve resilience across all levels despite low investment.
In contrast, the panel also shared thoughts on the State’s limitations in commercialisation, namely many firms lack a global outlook which is particularly critical given the insufficient ‘patient capital’ available for early stage ventures.
Panellists believed that while partnerships between diverse firms of different sizes and industries (including university researchers) were most valuable, these networks did not interact enough to identify common interests and align incentives.
Peter shared his approach to bridging cognitive divides through identifying common problems shared across industries and then assembling clusters of innovators around these key opportunities. This strategy can provide a commercialisation pathway by market testing in progressively harder to access industries, thereby building proof of viability while scaling.
Brodie suggested that firms recognise the value of co-location to accessing and exchanging knowledge, which he believes will persist despite current challenges shifting many work routines online. He offered an anecdote that as soon as Covid restrictions eased in Perth, people rushed back to face-to-face events.
The significance of networks and networking to the complex process of commercialisation was underscored by all panellists, with their experiences adding depth to our understanding of how they operate. A key takeaway of the event is that network size or number of connections are not necessarily most important, but rather the content of these relationships and the manner in which they collaborate over time.
We at the historic Studio StartUp, pet-friendly building, welcome exciting new tenants HATCHET & their mascot Misty, seen here hard at work.
The team consists of local Perth specialist web developers with a core focus on delivering excellence in website hosting, website design, app development and software development.
Service offerings include:
Website Hosting - Performance driven built for speed and SEO.
App Development – Building you apps that get the job done and get noticed.
Software Development – Simplifying your business processes with elegant and effective solutions.
Databases - Safe, secure, quick data manipulation and storage solutions.
Websites - Custom designed and built WordPress websites.
Our team consists of local Perth digital marketing specialists who bring a holistic approach to executing digital strategies to maximise the speed and efficacy at which companies grow. Simply put, Bud grows business better.
Growth Marketing – Align your digital opportunities into one growth journey to maximise growth.
SEO – Search engine optimisation with an omni-channel approach, that works harder for you.
Google Ads – We’ll take your spend further aligning creative, delivery & audience.
Social Media – Big picture social that’s like word of mouth on steroids.
Content Marketing – Empower your brand and nurture business growth.
Phil Delalande, Telstra Purple Principal Consultant in Innovation & Design, explored the theme of value creation through innovation, in a hands-on workshop at the Hiddelstone Hub in Subiaco and online, as part of the Atomic Sky driven innovation workshops for WA small and medium businesses.
After reframing the definition of value, Phil led the group through empathy mapping and how it fits into designing the value proposition and discussed the "Jobs to be done" framework, and methods to dig into the customers' unspoken needs.
The last part of the workshop focused on Blue Ocean Strategy, with great conversations on how to stand out and disrupt traditional markets.
The other workshops are by Greg Riebe from Agility Shift on Raising Capital and Investment Pitching, Narelle Goodfield on Leadership Branding and Communications, Kay Solanki of Coachtique on Finding New Clients or Channels and Peter Rossdeutscher on Business Strategy and Execution.
Toastface Grillah in Grand Lane
Photography: Greta Carroll
You never forget your first time at the original Toastface Grillah.
The uncertainty of roaming through laneways in search of “some place that does toasties.” Seeing the famous Toastface mural-slash-mascot - a giant, gun-toting cheese sandwich - in real life. (Take a bow, Jessee Lee Johns, the Fremantle artist that painted the piece). The warmth of both the charmingly DIY space as well as the welcome from staff. Finally, there’s the food offering of excellent toasted sandwiches and well-made coffee: a double-act that, while commonplace now, was fresh out the box when Toastface swung open its chain link fencing gate in March 2013.
After seven years of bringing the ruckus to Grand Theatre Lane, Toastface owners Marika and Alister Miles have made the decision to shut the laneway cafe that spawned a stringy cheese empire. Read full article on The BROADSHEET
And look out for the exciting new cafe taking it’s place.
Innovation often arises when diverse partners combine their unique ideas and capabilities. We recognise that networks are essential to the successful commercialisation of innovation, however it is not always clear how these complex systems can best be harnessed by managers and entrepreneurs. Research has shown business relationships and networks to both enable and constrain innovation and commercialisation, highlighting the need to better understand their nature.
Daniel Schepis, Samantha Tough, Peter Rossdeutscher, Brodie McCulloch
This panel discussion seeks to draw on network science research and the experiences of our three accomplished panellists who have successfully navigated commercialisation pathways across their various domains.
The discussion will frame their insights against a backdrop of network proximity, which includes geographic, social, cognitive, institutional and organizational domains. The discussion will explore practical examples of how they work with close and distant partners to achieve outcomes that support commercialisation
The panel will examine:
How Perth’s geographic position facilitates or constrains the ability to engage with commercialisation partners, and how physical distance may be a determinant of possible outcomes.
How the extent of social factors affect commercialisation, such as referrals, trust and reputation that come about through personal friendships influencing the commercialisation process.
How to best bridge knowledge gaps in commercialisation relationships given partners often come from very different technical or industry backgrounds.
How company cultures and structures influence commercialisation.
How different laws, regulations, value and norms influence commercialisation internationally.
Facilitator
Daniel Schepis is a Senior Lecturer at UWA specialising in business-to-business marketing and qualitative research. His research expertise focuses on the role of networks in supporting innovation, start-up–corporate relations and start-up internationalisation. In addition, he has been involved in industry projects relating to internal innovation and the use of design thinking approaches, conducting fieldwork across five continents. He has also worked in community capacity building in the resources sector and is currently faculty advisor for the Enactus UWA team launching social impact initiatives.
Samantha Tough has had a distinguished and varied career in the energy and resources industries in Western Australia, with a 20 year career serving on boards. She has also been involved in the commercialisation of technology and startups for over 20 years.
She was appointed Pro Vice-Chancellor Engagement for The University of Western Australia (UWA) on 1 July 2019 and currently serves as Chair of Horizon Power, Director for Clean Energy Finance Corp and Director for Saracen Mineral Holdings Limited.
Samantha has previously been Director of Synergy Board, Chair of Retail Energy Market Company Ltd, Structerre Pty Ltd, Molopo Energy Ltd, Aerison Pty Ltd and Southern Cross Goldfields Ltd, and Deputy Chair of the WA Academy of Performing Arts. She is also a former director of Cape plc, Strike Resources Ltd and Murchison Metals Ltd. Her executive roles include General Manager North West Shelf at Woodside Energy Ltd; Director Strategy for Hardman Resources Ltd; Senior Vice President Natural Resources at the Commonwealth Bank and Project Director for the Pilbara Power Project.
She completed a Bachelor of Laws and Bachelor of Jurisprudence at UWA and worked as a barrister and solicitor before progressing to the commercial sector. She is a Fellow of the Australian Institute of Company Directors.
Peter Rossdeutscher is an experienced Non-Executive Director and experienced leader with a deep background in METS, commercialisation, technology, and Board roles. He is a former multinational technology company Managing Director, multiple entrepreneur, a Fellow of the Australian Institute of Company Directors, INSEAD Certified International Director and Adjunct Professor at UWA.
Chair of the SmartSAT CRC Mining & Energy Advisory Board, StartUp WA Advisory Board, Board Director of MinEx CRC and Chair of the Transition and IP Committee, Board Director of CRC ORE and Chair of the Commercialisation Committee. Principal of Atomic Sky and AgriStart, Founder of the QuantumTX cross-sector technology exchange.
Brodie McCulloch is the Founder and Managing Director of Spacecubed and passionate about building ecosystems that support people and organisations who are interested in building the future of work.
Spacecubed enables positive change through the community through its spaces, programs and platform. Spacecubed has grown by 300% over the past three years and continues to work with its members to create new opportunities for them and their businesses.
With over 3,000 members, Spacecubed has built a range of spaces that support different industries and technologies. These spaces provide both facilities and networks to help connect members with new opportunities.
Programs including SheCodes and Plus Eight Accelerator have been supporting women to learn to code and investing in a range of startups in WA.
In order to better enable its community to both collaborate and access spaces, Spacecubed has developed a platform to turn any office into a smart office using augmented reality. This is being developed with members and is used to manage both Spacecubed owned spaces and partner space.
Brodie completed a Churchill Fellowship to explore global models for supporting Entrepreneurship and Innovation in the US, Canada, UK, China and Singapore.
Startup News article by Charlie Gunningham
For the past year, since graduating from 2016’s Founder Institute in Perth, Ben Bauert and the team at Unleashed VR have been busy building their own soft skills training platform.
Recently, more and more clients have been asking him for help with their own AR or VR projects.
While this was not exactly core business, Ben saw an opportunity – the creation of Unleashed XR, their own design and development consultancy, which launched in January and sits alongside the Unleashed VR business.
Might this not distract and slow down the development of the main Unleashed project, Startup News asked?
Unleashed VR specialises in developing highly immersive virtual reality training programs for businesses. Our focus is on training people to overcome critical soft skills-based challenges faced within their roles. Some of these soft skills issues include: persuasion training for sales staff; giving critical feedback for managers; empathy training for healthcare workers; and handling aggressive individuals for security and law enforcement personnel.
HiveXpress App by APPS People
HiveXchange is an independent digital marketplace which facilitates an efficient and profitable trade of wholesale fresh produce both across Australia and in export markets.
In addition, HiveXpress app allows buyers and sellers to trade freely as a sales tool that makes it possible to connect and trade on the run - anytime, anywhere.
HiveXpress was APPS People’s first dip into cross-platform application development and it has been a huge success.
“Cross-platform development allows us to write one set of code for multiple platforms (iOS and Android).” Says Stuart Kidd, “It's not the right decision for every type of mobile app project but it fitted perfectly based on the client's requirements. This ultimately means that only one code base needs to be updated instead of the usual two.”
The app is on the App Store and Play Store
Studio Startup residents, APPS PEOPLE, are a multi-award winning agency specialising in the design and development of mobile and web apps.
You can get to know more about APPS People’s work and team HERE.
If you want to learn how to design, create and actually launch your own targeted Facebook marketing and advertising campaign, then the IRL (in real life) Two-Part Facebook Marketing Intensive is for you.
Over the two epic day-long workshops (Friday, October 27 & Friday, November 10), our team of experts will walk you through, step-by-step, everything you need to do to launch an automated Facebook marketing campaign designed to fill your database with dream clients, nurture your relationship with them and, ultimately, covert all of your leads from “cold” to “sold.”
Renee Kacz
Business Coach | Founder of the Inspired Women | Online Marketing Guru
Jessica Tutton
Facebook Marketing Strategist | Founder of Envy Media Management | Your Facebook Ads Go-To Gal
The first day is this coming Friday, so if you are keen on gaining these valuable skills and knowledge, sign up now.
Upon completing the IRL Two-Part Facebook Marketing Intensive, you’ll have learnt all the strategies, skills and tools to design and create a high converting Facebook ad AND you’ll have hands-on experience building and will actually launch your very own Facebook campaign.
This event is taking place in our TechHub Training Room at 4 Money Street, Northbridge.
The first event of short films has already played on Thursday 20th July with some compelling viewing.
The screenings are on a constant loop so you can wander in and stay for one film or watch all the movies as they come back around. There are plenty of seats and it's free to enter.
Barry Otto and Skye starring in the Studio Startup Underground Cinema
This weeks screenings in our Studio Startup Underground Cinema, are on Tuesday 25 and Thursday 27 July - from 1pm to 4pm. Access is through Toastface Grillah Cafe, where you can be tempted by what's said to be the best coffee & toasted sandwiches in Perth.
NAOMI'S FILM: SOUL MATES, starring Barry Otto, opening at a critical turning point in the life of a man battling depression, who has a moment of clarity and makes a decision that significantly changes his life and those around him.
ALIKO'S FILM: Home isn’t just where Aliko Nomoa’s heart is — it’s where his soul and spirit are too. Through his Youth Week lm Aliko is seeking to give the world beyond Mabuiag Island in the Torres Strait, a glimpse of what connects him to his culture.
GRACE'S FILM: In Australia on any given night around 26,000 Australians between the ages of 12 and 24 are homeless. Seventeen-year-old Grace was one of them.
BROKEN HILL: A new work by Peter Drew, the artist behind the 'Real Australians Say Welcome' posters among many others. Broken Hill is a short film about the launching of a balloon to celebrate the lives of cameleers who worked in Australia one hundred years ago.
The Social Impact Festival is hosted by the Centre for social impact at the UWA Business School and celebrates bringing about positive social change and is supported by Lottery West.
Our offer: Four discounted tickets available, that's 25% off.
Where? In The Studio Basement under Toastface Grillah in Perth, which is near the Wellington St train station
When? December 2nd
This is a first in basis, so if you are keen don't wait. SIGN UP HERE and if you are lucky to be one of the first 4, use the Code StudioStartup to get your discount.
If you’re curious about mobile app development as a profession, or even as a hobby then this course is for you.
This will be an easy to follow and hands on beginners introduction to Swift and iOS development. You’ll even have built your own mobile app by the end of the workshop!
This course is for beginners, you don't need any previous coding experience!
Studio Startup Founder and Director Peter Rossdeutscher speaks on Technology and co-working in Perth's CBD.
Louise McKay is a cellist, first, but also a road cyclist, mother to a gorgeous labrador x cocker spaniel called Elliott, and the founding director of ENSEMBLY.
"I have been the Associate Principal Cello in the West Australian Symphony Orchestra since 2011, but prior to that, I studied cello at the Australian National Academy of Music in Melbourne, the Adelaide Conservatorium, and spent three years living and completing my post-grad at the Colburn School in Los Angeles. (That's 8 years at uni!!)"
WASO performs something different every week. When we're not playing big symphonic repertoire at the concert hall, we might be in the pit at His Majesty's for the Opera or Ballet productions, or playing education programs, movie scores, or with popular artists like Eskimo Joe and Megan Washington - so we get to play a huge variety of music."
Semra Lee-Smith, Jon Tooby, Sally Boud and Louise McKay
Ensembly has had a successful launch. I plan for it to grow into a web application that connects hosts, artists and audiences and allows people to book and host performances in many spaces, such as their living room, using technology in the way that AirBnB and Uber do.
This months sponsorship by Studio Startup enables Ensembly to present four Sunday afternoon concerts in their basement. The space is perfect for creating a fun but intimate vibe, where musicians can talk about the music they're going to play, giving audiences an insight into their personality as well as context around the pieces.
This format makes classical music very accessible for anyone who hasn't been to a classical concert before, but Ensembly doesn't "dumb it down" either - we will only be presenting artists who have an excellent track record, performing works that they are personally passionate about.
ENSEMBLY event - String Quartet in the Studio StartUp Basement
I have always had a passion for chamber music, which means playing in a small ensemble, typically 2-6 people. Historically, chamber music was composed for the chamber - ie. a small room, not a concert hall. Performing it in that way creates a really special atmosphere, as it's much easier for the audience and artists to connect when they are close.
The problem was, setting up performance opportunities for such an ensemble can be very time-consuming and it's not very efficient to go through that process for one concert at a time. Basic economics says that you need a large space with a big audience capacity to make a concert viable, but I sense that there's a market for many small performances, rather than a few big ones.
Given the ideal setting of a living room, combined with the absence of venue hire fees, bringing these inspiring performances into people homes seems like a good idea to me!
I know that there's a huge pool of talent in Perth, in fact throughout Australia, and the world, that are likely encountering the same issues as I have have. I hope that developing this format and a web app will build the capacity for independent artists (not just musicians, also spoken word, dance, poetry, acting, you name it) to perform far more frequently, and with a greater sense of connection to the audience, both at the actual event, and also building the arts community as a whole.
In 5 years, I would like to see Ensembly as a household name for performing arts events. I'm thinking Fringe Festival, but all year round, and high profile performers guaranteed. In the near future though, I'm going to continue organising small events, testing the format and various systems, and hopefully get started on building that app sometime soon!
Arts Initiative Australia Launch
Ensembly is supported through Arts Initiative Australia, so donations can be made to Ensembly through AIA.
In order to build Ensembly into the App that I dream of, yes, it will require funding. Whether that will come through Arts Initiative or by applying for other grants, I don't know yet. At present, I am following the self funding startup process, bootstrapping, which is keeping me creative while testing and exploring and making genuine contacts. I do appreciate any marketing shares, blogs and tags from other startups and marketing companies too.
I'm also on the look-out for future hosts, so if you're interested in the idea, please don't hesitate to get in touch.
MAKE CONTACT with Louise McKay or go to the website www.ensembly.com.au
Studio StartUp, is enjoying working with Louise, as she is passionate and focused and the music is beautiful.
You can find out more or book to come along to one of the next three ENSEMBLY performances in our basement HERE
Who are you?
"Hi I’m Kim Kim Kim?
Is that your real name or artist name?
"I changed my name when I came here, as Australian people couldn’t pronounce my Korean name. I needed to find something easy to say but I didn’t want to use a typical English name, so I choose to keep my last name. Despite Kim being the most common last name for Koreans, I decided to use it as it could help me to remember I’m just one amongst many other Kims – the others." ... Read More
Images above - left to right: The old Seeligson building (now Studio Startup) Wall Art in Grand Lane Perth and the infamous Toastface Grillah Cafe.
Multi-award winning walking tour company "Two Feet & a Heartbeat" have mapped the creative social impact experiences around the Perth CBD and added a few themselves. Exhibits include film screenings, visual art exhibitions, and interactive design games and immersive virtual reality experiences.
Be sure to hit the streets with a local guide to see the best that Perth and the Impact Gallery have to offer
To find put more or to book a tour click on the date you are interested in.
Two Feet & a Heartbeat is a company set up to foster a greater understanding of Perth’s history, heritage and culture
Now this is pretty rare around town, but we love to bring our furry friends to work with us.
Contact us now if you would like to see the offices available.
Louise McKay performs at the Arts Initiative Australia launch held at Studio StartUp
Artists, composer and publisher Andrew Batt-Rawden doesn’t pull any punches.
“We live in a world being destroyed socially, environmentally and artistically by myopia and greed,” he says. “Yet paradoxically... it is being positively recreated by visionaries who take risks and those who are generous.”
On Friday night, following a riveting performance of Prokofiev’s searing Sonata for solo cello by WASO’s Louise McKay in Studio Startup’s basement, below Toastface Grillah just off Barrack Street, Batt-Rawden launched Arts Initiative Australia.
The organisation was established “to support the arts in ways that are needed yet not currently serviced,” Batt-Rawden continues.
“One area that has been difficult to fund through currently available channels has been the structures that build capacities of artists, or of the arts as a whole,” he says.
“We want to encourage risk-taking arts visionaries and entrepreneurs who want to support their sector in ways that respond to the times in which we live, as much as we’re supportive of artists who want to build their own capacities to have sustainability in their practice.” READ MORE
