Studio StartUp

VR startup unleashes an immersive design & development consultancy

Startup News article by Charlie Gunningham

When you’re out there developing your own platform, sometimes you can help others along the way, and earn money from it …

For the past year, since graduating from 2016’s Founder Institute in Perth, Ben Bauert and the team at Unleashed VR have been busy building their own soft skills training platform.

Recently, more and more clients have been asking him for help with their own AR or VR projects.

While this was not exactly core business, Ben saw an opportunity – the creation of Unleashed XR, their own design and development consultancy, which launched in January and sits alongside the Unleashed VR business.

Might this not distract and slow down the development of the main Unleashed project, Startup News asked?

READ STARTUP NEWS FULL ARTICLE

Virtual Reality is Unleashed in Exclusive Studio StartUp Space

Virtual Reality is Unleashed in Exclusive Studio StartUp Space

What is your startup business?

Unleashed VR specialises in developing highly immersive virtual reality training programs for businesses. Our focus is on training people to overcome critical soft skills-based challenges faced within their roles. Some of these soft skills issues include: persuasion training for sales staff; giving critical feedback for managers; empathy training for healthcare workers; and handling aggressive individuals for security and law enforcement personnel.

APPS People create HiveXpress trading app for HiveXchange

HiveXpress App by APPS People

HiveXchange is an independent digital marketplace which facilitates an efficient and profitable trade of wholesale fresh produce both across Australia and in export markets.

In addition, HiveXpress app allows buyers and sellers to trade freely as a sales tool that makes it possible to connect and trade on the run - anytime, anywhere.

HiveXpress was APPS People’s first dip into cross-platform application development and it has been a huge success.

“Cross-platform development allows us to write one set of code for multiple platforms (iOS and Android).” Says Stuart Kidd, “It's not the right decision for every type of mobile app project but it fitted perfectly based on the client's requirements. This ultimately means that only one code base needs to be updated instead of the usual two.”

The app is on the App Store and Play Store


Studio Startup residents, APPS PEOPLE, are a multi-award winning agency specialising in the design and development of mobile and web apps.

You can get to know more about APPS People’s work and team HERE.

Coding Workshop - Build your App

APPS PEOPLE are co-hosting a coding workshop with STUDIO STARTUP.

Our offer: Four discounted tickets available, that's 25% off.

Where? In The Studio Basement under Toastface Grillah in Perth, which is near the Wellington St train station

When? December 2nd

This is a first in basis, so if you are keen don't wait. SIGN UP HERE and if you are lucky to be one of the first 4, use the Code StudioStartup to get your discount.

If you’re curious about mobile app development as a profession, or even as a hobby then this course is for you.

This will be an easy to follow and hands on beginners introduction to Swift and iOS development. You’ll even have built your own mobile app by the end of the workshop!

This course is for beginners, you don't need any previous coding experience!

Are You Kidding? Snow in Perth?

Yes we were like Pugs in Snow, ha ha. This was so much fun, there was joy, childish giggles and even some Grand Lane dancing.

Working hard in the offices of Studio Startup, we heard a commotion down below. Not too busy to check the scene and what did we uncover? Artist Amy Perejuan-Capone was pouring snow out the windows and gleeful laughter was bouncing back up at her. Yep, it was snowing in Perth. Fake snow, mind you, which was a whole lot of fun, but not so cold.

This was the last day of "One Word For Snow" as part of the City of Perth's Winter Festival, but I think by the look of things it might be back next year. I did spy some reckless dancing in the lane-way, a bit of carefree chasey and it wouldn't be 2017 if there hadn't been countless photos taken.

But then, as seriously passionate startup business people we went back to work with a cheeky smile on our dial. Except for those who popped next door to Toastface Grillah for caffeine. You know who you are :)

And to the kiddies that stopped by, I hope you had a fabulous time. See video below for reckless joy.

Fun as Snow falls in Perth, WA, at Studio Startup in Grand Lane

Best Movies in the Basement

Short Films, Big Impact. The SOCIAL IMPACT FESTIVAL is a platform for cutting-edge knowledge and ideas, celebrating initiatives creating positive change, and generating insights that address complex social problems and runs July 18 to 28 in Perth.

And as part of the Impact Festival we're screening films in our very cool basement.

STUDIO STARTUP BASEMENT - 143 BARRACK STREET PERTH

Studio Startup's basement under Toastface Grillah will transform into underground cinema for the duration of the Social Impact Festival.

Location: Studio Startup Basement (Under Toastface Grillah)

Dates: 20, 25, 27 July           Times: 1pm - 4pm

Drop by, grab a toastie and settle in for some special short film screenings including: Aliko's Film and Grace's Film: In celebration of National Youth Week, SBS teamed up with the Foundation for Young Australians (FYA) and Department of Social Services (DSS) to give young people the chance to share their story on national television. 15- to 24-year olds across the country were invited to submit a video entry about their unique identity. Social Impact Festival's Impact Gallery highlight some of the winners.

ALIKO'S FILM: Home isn’t just where Aliko Nomoa’s heart is — it’s where his soul and spirit are too. Through his Youth Week lm, Aliko is seeking to give the world beyond Mabuiag Island in the Torres Strait, a glimpse of what connects him to his culture.

GRACE'S FILM: In Australia on any given night around 26,000 Australians between the ages of 12 and 24 are homeless. Seventeen-year-old Grace was one of them.

BROKEN HILL: A new work by Peter Drew, the artist behind the 'Real Australians Say Welcome' posters among many others. Broken Hill is a short film about the launching of a balloon to celebrate the lives of cameleers who worked in Australia one hundred years ago.

SOUL MATES: Written & Directed by Naomi Rossdeutscher, SOUL MATES spans a critical turning point in the life of Paddy Byrne, a 64 year old man, as he battles with grief, loneliness, love and change. Paddy’s inner struggle ends in a moment of clarity and he’s faced with a decision that will signicantly alter his life and those around him

See the Social Impact Festival website for the full program at www.socialimpactfestival.org

London - New York - now Perth style STUDIO STARTUP opening

Catherine Resnick - Founder of Kinchip Systems preparing for an important pitch

For the past year we have been working on our creative new space for businesses and start-ups. We've been moving and painting walls, floors, adding funky bits of furniture, all the while we've been fed and watered buy Toastface Grillah Cafe on the ground floor beneath us.

A lucky few have had the opportunity to try out our groovy hub, with all the space to themselves. We've had Kinchip Systems, Gramercy Studios, Hipflask, VR Unleashed and a few individual players getting some serious work done in our creative Hub. But the time has come to share. And we are now opening for tours of the building and rooms available.

Why is it New York - London style? I think it's the mood, the relaxed arty space and the groovy people who work here - some of us are groovy on the inside. The fabulous old style (historic) building is very retro cool, decorated with an eclectic mix of bright colours, with famous graffiti artists painting the walls and beautiful shaped windows and ceilings.

But don't be led astray by the relaxed look and feel of our space, at STUDIO STARTUP we take the business of startups seriously and have on-board and access to some of the leading professionals in the business.

We have outfitted STUDIO STARTUP specifically to help new businesses get started and offer very sensible rates, fast internet, meeting rooms and kitchen/bathroom facilities and we have hotdesks and a couple of offices available now.

STUDIO STARTUP is located opposite the Wellington Street train station right in the CBD, at 143 Barrack St, Perth. Website: www.studiostartup.com.au

We look forward to seeing you there.

iPrep Workshop

The Longroom

Unleashed VR

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SpacetoCo Bravely venture into the Shark Tank!

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Daniel McCullen, Steve Baxter, Jeremy Hurst, Daniel Franco - Shark Tank

Yes and congratulations to the team, Daniel McCullen, Jeremy Hurst and Daniel J Franco, at SpacetoCo, who have secured investment in their business from Shark Tank's Steve Baxter.

I watched and it was nerve-wracking, but these guys are great to work with, extremely passionate and dedicated to their business, plus it works brilliantly, with no fuss.

SpacetoCo allows you to discover and easily book spaces for your events/needs. You can book our Basement and Hotdesks via SpacetoCo

Check out  SpacetoCo Instagram link

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$100 Full time desks in Perth CDB

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The financial new year has kicked off in full speed and with this we are offering four full-time desks in our co-working room for a hugely discounted rate of $100 +gst each, per week, when you sign on for 3 months or more.

That includes fast Wi-Fi and power, plus we have a shared meeting room, bathroom and kitchen facilities.

Sponsored by the City of Perth, our social studio building is a super cool working space, right in the Perth CBD and a minute from the train. Our other office tenants are clever, creative, successful, business mentors and very nice people. We will have a couple of private lockable offices available very soon too, so CONTACT us now if you want to get in.

www.studiostartup.com.au

10 Points Covered in my Startup Pitch

PITCH TRAINING WITH START-UP EXPERTS AT THE TECH HUB

I definitely don't enjoy public speaking, but pitching has popped it's head up in everything I do. I've had to pitch screenplays for films, TV commercials, corporate and promo videos. I've had to pitch business ideas and sometimes I have to pitch going on holiday. Mostly it's been at conventions, networking events and company meetings, to build relationships or for revenue.

I'm okay with the informal situations, in conversation style, but when I stand in front of a room full of seasoned investors I can forget my own name. But I go forth and face fear head on. So I take a deep breath and plunge headlong into it.

Saying this, I also try to prepare as best as I can, know my subject, practice and be ready to answer questions.

Following are 10 points I always try to cover, the length varies depending on where, who to and how I'm pitching. Many points should be elaborated on later in a follow up meeting. At first, I'm just trying to peak interest. After researching who I'm pitching to I design the content to suit them. Often, I connect at functions, so I always have an elevator pitch ready.

This is the guide I use

  1. Introduction: One brief and punchy line that introduces my product or service, what it does and who it's for. Make it clear and grab attention

  2. The Problem: What is the problem I am solving and who is it affecting. I talk about how it's causing pain for the end user and give an example as proof

  3. The solution: How my product or service helps solve or alleviate the end users problem

  4. Market: Be realistic, show the potential for growth, use my current traction and multiply it by users over time

  5. Competition: Who is already trying to solve this problem & how is my solution different - more effective. Having competitors means someone else has identified there is a problem. Maybe I can align with them

  6. The Business Model: How will this make money

  7. Marketing plan: What I have already done - how it will grow and change. How will I create growth, what channels will I use, how will I capture new users and what are my targets

  8. Team: What skills, experience, passion and strengths does my team have. How we are improving ourselves - that shows passion, energy and commitment and keeps us up to date with industry

  9. Projections or traction: Here I mention any metrics gathered, partnerships, customers, KPI's hit, growth or revenue already made, or beliefs I have based on current industry research

  10. The Ask: Explain what's needed to move forward and how it will be used it to reach the project's potential

On a slide deck, I put a few key words on each slide. The real content is for me to tell, so the investors can understand my vision and get to know me, also to prove that I know my stuff.

THE FUSION FOUNDER PROGRAM - RUN BY SAM MEADE AND ANDY LAMB

I learned the importance of these points during the Fusion Founder Program, a Tech Start-Up program, run by Atomic Sky in Perth.

I hope it's helpful to you and good luck!

How Israel Provides Opportunities for Australian Companies to Globalise

OMRI WISLIZKI speaking at ATOMIC SKY'S innovation breakfast in the STUDIO STARTUP Basement

Israel is well known as a startup nation and engine for creating technology-centric innovation on a global scale. It has the most NASDAQ listed companies after USA and China, one in ten jobs are a tech job, 1/4 of the countries tech workforce are employed in international R&D centres. As a global hub it attracts corporations and investment groups from around the world looking for tech-centric solutions.

Austrade's Landing Pad Manager in Israel, Omri Wislizki shared some of his experience at the Atomic Sky Innovation Leadership Breakfast in Perth. A Tel Aviv native, Omri plays a key role in connecting Australian growth companies into the Israel ecosystem.

Some take-always included;

  • With little domestic market, all Israeli companies think global from day one. They look to use technology to solve big problems and create international businesses.

  • In Israel startups you start as fast as you can, then you go faster, so it is a place you can go to change your mindset about innovation. 

  • Connecting and collaborating is far more impactful in a local innovation culture of openness to meet and help other entrepreneurs.

  • Israel's outstanding investor market accelerated itself on a baseline of Founders who have exited well and now invest and mentor the next iteration of startups.

  • Cultural diversity adds to the richness of the culture and to the ecosystem.

Omri Wislizki; "It was great to see so many passionate people today at Atomic Sky. The W.A. start-up scene seems to be growing fast. I see great complementarity between Western Australia and Israel, particularly in Agtech and Cyber.
The Tel Aviv Landing Pad facilitates connections to potential collaborators, clients and activities via Israel. It is a fantastic opportunity for Australian companies to connect to global markets"

Dr Natasha Ayers spoke about the state-wide HARVEST agri-tech accelerator for SME's during Omri's visit. The initiative includes a combination of inclusive activities to accelerate the agribusiness and agritech sector in Western Australia. The holistic approach aims to grow collaboration, jobs and SME exports in the sector.

As relatively small, isolated populations Israel and Australia share the need for their knowledge industries to be successful and continue to grow on a global scale. The platforms of innovation, entrepreneurship and technology enable that outcome so are crucial to the economic development of both countries.

Israel is too small to provide a meaningful global market for Australian companies but we can learn from its technology startup success and leverage its ecosystem as a pathway to internationalise high growth companies. Australia itself has excellence in research, talent and potential sectors in which to pilot and strengthen Israeli innovations.

Director of Innovation at the University of Western Australia, Mark Stickells, recently returned from a business mission to Israel. He commented in the panel session that “Israelis argue that entrepreneurship is their national sport, whereas Australia prides itself as a sporting nation. We can learn a lot from Israel's innovation ecosystem and how it turned the challenges of geography and geopolitics into drivers for innovation and growth. Australia needs to embrace the advantages of its proximity to Asia and exploit competitive advantages in sectors such as agriculture, resources, and med-tech.". 

The Israel, Innovation and Australia event brought together growth minded leaders from SME, Startup, Universities, Government and Large Companies. It was kindly supported by Austrade and the Western Australian government Department of Primary Industries and Regional Development (DPIRD).

Dr Natasha Ayers, Mark Stickells, Omri Wislizki - Studio StartUp

Israel, Innovation and Australia

Interview with STUART KIDD founder of APPS PEOPLE

"It's a pleasure to have Apps People as part of the Studio StartUp community, not only are they extremely talented but really nice people too" | Naomi Rossdeutscher

 

STUART KIDD

APPS PEOPLE FOUNDER

What is your business?
Apps People specialise in the design and development of mobile and web apps. We create stunning apps for startup and enterprise solutions.

 

How did you come up with your business idea, inspiration?
Back in 2010 there weren't any mobile app development studios in Perth concentrating on solely mobile apps and I could see that the market had huge potential. I jumped on board the mobile juggernaut and there's been no looking back.

What problem are you solving?
We offer high end, in-house developed mobile and web apps for any and all devices! Integrating the newest tech advancements and trends to produce apps like no other; we strive to offer our clients the most creative, technical, engaging and reliable solutions to ensure the successful launch of every mobile app we build, no matter its nature, purpose or complexity.

Where do you see the business in 5 years?
Our long-term goal is to have offices in each and every city around Australia allowing us to work closely to our clients no matter where they are located. We would also like offices in key European cities.

What stage are you at now?
Right now we have an amazing team of technical and creative members, we have a stella portfolio that most agencies would die to have been a part and we have bucket loads of opportunities in our field.

What is your working day like?
Being very creative we split our days between coding and meeting clients.  Meeting clients regularly allows us to keep up to date with what is happening on the streets in terms of mobile app direction.  It also allows us to break up our days through fantastic ideation.

What did you like about working at Studio StartUp?
Studio Startup truly is a creative hub, we love working in such a creative and groovy office space!

 

APPS PEOPLE TEAM

 

How did you find your team? Who are they?
We are a collective of creatives, entrepreneurs and out of the box thinkers. Our designers, developers and project managers are plucked from around the globe and are the best in their field. The team leads consists of myself (CEO), Alexander Karan (CTO), Olivier Voyer (CIO). Our developers, designers and communications team is based in Australia and are full of imagination, experience and know-how.

 
 

If you could change one in the world, what would it be?
I would change the way the working week is set out, working every other week only 4 days instead of the usual 5.  That is the goal. People are proven to be more productive over a set number of hours and days.

What do you love doing when you’re not working?
I love playing with my two kids, they are like little surprises gift wrapped, each day they are changing and every moment is special. Even changing their nappies.

If you want people to contact you, what is the best way?
If you want to get in touch with an app idea, you can contact myself and the team via our website:   appsppl.com.au  

Alternatively, you can Call us:

In Perth (08) 9325 1992 or Sydney (02) 8006 9448.

Exquisite Chamber Music set to fill the Basement

Come and be a part of this unique musical experience where ENSEMBLY is launching with their first chamber music series in the edgy, historic Studio Startup Basement

 

ENSEMBLY Founder Louise McKay playing Cello in Studio StartUp Basement

 

There are four performances over four Sundays. The setting is intimate. You will be right up close and enveloped by the music. And the historic basement venue is very cool.

Each Ensembly performance runs for approximately one hour, where the musicians will give you an insight into their interpretations of the works they are presenting.

The talented ENSEMBLY artists only perform pieces they are truly passionate about, sharing with you an experience, energy and connection generated by their exquisite chamber music and the intimate setting is just the way the music was originally intended.

This special event will run for four SUNDAYS @ 1:30pm starting on September 10 with a String Trio

THE DARLINGTON ENSEMBLE

Semra Lee-Smith (violin)  Sally Boud (viola)  Jon Tooby (cello) perform a lively folk music-inspired string trio, contrasted with another masterpiece for the same instrumentation from some 110 years earlier.

The location is The Studio StartUp Basement at 143 Barrack Street, Perth. (Enter through Toastface Grillah cafe from 1:15PM)

To get your limited edition tickets go to ENSEMBLY EVENTBRITE

Proudly sponsored by The City of Perth

Studio Startup Official Launch

Studio Startup was officially launched by Councillor Reece Harley, representing The City of Perth

Peter Rossdeutscher introduces Studio Startup and explains the origins of the historic 143 Barrack St, Perth building

"Supporting the growth of creative, youth and social impact businesses is essential to building a broader ecosystem of entrepreneurship.  Studio Startup plays a key role in that process so we are excited with the line up of events and community activities completed and upcoming" - Peter Rossdeutscher

"Our early tenants have said they love the unique environment, blending high energy startups and a heritage listed space. The business incubation support and connections that have come through Studio Startup have already made this a great success for us" - Naomi Rossdeutscher

STUDIO STARTUP is a Perth based incubator offering co-working and private office spaces with fast internet, in a positive work environment for individuals and growth businesses, based in an exclusive Perth city location

Set above Toastface Grillah café at 143 Barrack Street, Studio Startup offers hot-desks, fixed-desks, private office spaces and fast internet access for individuals, growth businesses and accelerator programs

Desks are available but we only have a few full offices currently available. Contact us to find out more

 

Business Improvement Grants

 

The Business Improvement Grants (previously known as Matched Funding Business Grants) provide up to $20,000 in matched funding to businesses who invest equally in their specific business project.

With Council approval of the budget, the City of Perth will allocate $100,000 for Business Improvement Grants; open until 12 May 2017.

For further information, visit HERE

 

ECCENTRIC UNDERGROUND VENUE

Innovation Cluster and Atomic Sky joined to deliver an interactive presentation on commercialisation to the current team of iPREP PhD researchers, in an eccentric underground venue in Perth CBD.

What makes a good pitch? Andy Lamb from Atomic Sky spent the first part of the session running through the elements of a successful pitch.  Andy’s Lesson #1: Put the Audience first. What do they want to hear and what’s important to them? Not everyone can understand technical talk, it will fly right over the heads of the audience and attention will be lost, unless of course you're pitching to the technical team at the organisation. Know your audience. Andy also suggested to ‘Get to the point’ and ‘Practice, Practice, Practice.’   Read More...